ROANOKE TIMES 

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, April 24, 1990                   TAG: 9004240569
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A-2   EDITION: EVENING 
SOURCE: 
DATELINE: PHILADELPHIA                                LENGTH: Short

QUAKER OATS YIELDS ON POPEYE COMMERCIALS

"I yam what I yam," says Popeye the Sailor Man, but the peace-loving Quakers don't like his brawling ways and object to the use of the cartoon character in ads for Quaker Oats.

Not only that, but Olive Oyl is too submissive, say members of the Religious Society of Friends, better known as the Quakers, a longtime champion of women's rights.

Popeye began popping up last year in TV commercials and in comics inserted in instant oatmeal packages, dispatching his nemesis Bluto with a swift swing of an oversized forearm.

"I eats me oatmeal and I'm stronger than steel, I'm Popeye the Quaker Man," he sings to an adoring Olive Oyl.

Quaker Oats Co. - which has no connection with the religious group - said it deleted the phrase "Popeye the Quaker Man" from commercials, which ran through the "oatmeal season," September through March.

-Associated Press 


 by CNB