ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, May 11, 1990                   TAG: 9005110661
SECTION: EDITORIAL                    PAGE: A10   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Medium


AUTO BUSINESS CHANGING FOR GOOD

U.S. CARS safer than Japan's? I'm not so sure. There are approximately 85 manufacturers with approximately 260 different models of automobiles currently being produced. If you test-drove and analyzed the technical data of a different model each day, starting Jan. 1, it would be the end of September before you duplicated a car.

We love automobiles; each of us wants something a little different out of our own. That is one reason the imports as well as the domestics are guilty of producing some less-than-safe cars, as well as some vehicles with tremendous structural integrity.

Price-point consumerism is one reason for less-safe cars. It costs money to be safe. Ask a race driver; better yet, ask an automotive salesperson. Instead of spending days negotiating a $50 saving on the purchase of a new car, let - no, demand that - the salesperson show you the safety features as well as the colors and options.

Another reason people find themselves in less-than-safe situations is that they do not know how to drive, at least not under adverse conditions. The trial-and-error method proves most costly here.

Like Jerry Stone (Opinion From Elsewhere April 19), I am a car enthusiast who lives in Roanoke. I am also employed in the aftermarket automotive field. The automobile business is changing for the good. People today sell better, safer products and are better-trained.

Next time you go looking for a new car, give a salesperson your priority list and let him show you the car you ask for, not the car your eye wants. Then go to a driving school and learn how to drive your new car. You'll have fun and be a safer driver. You also might want to purchase your next car with anti-lock brakes. It's a great product; ask your insurance agent.

\ DONALD H. SALISBURY\ ROANOKE



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