ROANOKE TIMES 

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, July 24, 1990                   TAG: 9007240323
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A-2   EDITION: METRO 
SOURCE: 
DATELINE: WASHINGTON                                LENGTH: Short

HOUSE VOTES TO LIMIT CHILD-TV COMMERCIALS

The House voted Monday to limit the amount of advertising on children's television shows, which one lawmaker complained have become "the equivalent of a Toys R Us catalog."

By a voice vote, the House approved legislation that also would require regulators to weigh, in renewing the licenses of television stations, how well broadcasters are serving the educational needs of children.

Both this bill and a similar measure approved by the Senate last week would limit commercial advertising during children's programming to 10 1/2 minutes an hour on weekends and 12 minutes an hour on weekdays.

- Associated Press 


 by CNB