Roanoke Times Copyright (c) 1995, Landmark Communications, Inc. DATE: SUNDAY, May 30, 1993 TAG: 9305300120 SECTION: NATIONAL/INTERNATIONAL PAGE: A2 EDITION: METRO SOURCE: Associated Press DATELINE: COLUMBIA, S.C. LENGTH: Short
"We're trying to make sure that everybody who does business with Denny's knows that we want to treat everybody fairly. The NAACP will be very helpful in accomplishing our objectives," said Jerry Richardson, chairman and chief executive officer of TW Services Inc., parent company of Denny's.
TW Services will increase franchise, purchasing and training opportunities for minorities as part of the agreement, the company said.
The NAACP will help the company with sensitivity training, Richardson said. The company also plans to put more blacks in its advertisements, he said.
by CNB