Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: THURSDAY, July 15, 1993 TAG: 9309040311
SECTION: EDITORIAL PAGE: A14 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Short
One local bookstore is having a sidewalk sale of them.
The offered inventory includes such titillating titles as "Reforming Education," "How To Make An American Quilt," "Training and Showing Your Dog," and "Craig Claiborne's Gourmet Diet."
But people are lining up to browse and, presumably, buy.
Which confirms nothing, of course, except the value that advertising and marketing people place on their services - based on the notion that a well-chosen word can go a long way toward attracting customers.
The books' covers in this case may be a little dilapidated, which presumably explains why they are being sold on a table outside the store.
But their contents aren't dirty in the sense of the stuff some writers include in summer-reading books to assure wider circulation.
It is nice to think that the word ``sale'' has not lost its drawing power.
by CNB