
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, August 20, 1993                   TAG: 9308220020
SECTION: EXTRA                    PAGE: 1   EDITION: METRO 
SOURCE: Kathleen Wilson
DATELINE:                                 LENGTH: Short

IF THE SHOE FITS, BUY IT!

Maybe your sister was an addict. Or your college roommate. Maybe it was even your mother.

The first time, it felt good. Soon you found yourself cruising the malls. You convinced yourself you could control it.

Then, the voice within took control. Those shoes! Those shoes! I MUST HAVE THOSE SHOES!

In the consumer advertising campaign for its Nicole shoe, Consolidated Shoe of Lynchburg reaches out to shoe addicts.

"Some people eat. Some people drink. I shop," declares Michelle Chant, who appears in the first ad, admitting she owns 41 pairs.

Each ad will be a true confession from a woman about her compulsory behavior to buy shoes.

If this sounds like your 12 step program for living with shoe addiction: "Step 1: buy the pink loafers! Step 2: buy the red Converse high-tops! Step 3: oh, go ahead! buy another pair of black boots! ..." then Consolidated Shoes and Nicole want to hear from you.

To be in their next ad, send your confession to: Shoe Addict, 10200 Timberlake Rd., Lynchburg, VA 24056. Or call (800) 368-7463.

by CNB