Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: WEDNESDAY, November 3, 1993 TAG: 9311030076
SECTION: BUSINESS PAGE: B8 EDITION: METRO
SOURCE: SANDRA BROWN KELLY
DATELINE: LENGTH: Medium
That's what was learned from a poll commissioned by Brut Fragrance and Male Toiletries, brands of Chesebrough-Ponds Inc., and conducted by Yankelovich Partners Inc., a marketing research company.
"The New Mindset of Men in the '90s" survey found that men want to return to the traditional ways, when men were men and women were happy about it.
These are men who wear jeans, open doors for women and pick up the check. They like cologne as a gift. And guess who sells cologne?
Brut listened to the survey, officials said, and repackaged its toiletries. The company also introduced five new shaving products aimed at helping the Manly Man lead a smoother life.
"We've been through Female Power and the Sensitive Guy and a whole part of the population is tired of that," said Jean Denis Voin, the Brut brand's marketing manager.
"We're not saying 100 percent of American men and women agree with this, but we're trying to appeal to one part of the population," he said.
He said researchers talked to women as well as men, and the women said:
"We want natural men, masculine guys. We don't want sensitive guys."
Voin said Brut has to listen to the women; they account for half of Brut's sales.
Brut has a new $10 million ad campaign that has a woman shaving the Manly Man.
"That woman could cut his neck," said Voin. "That he's allowing her to shave him shows how much he's in control of himself."
Look for the TV version of the shave, but not on prime time. Voin said one network thought the shaving pose - the woman's leg around the man's neck - was too provocative for early evening viewing.
What's your definition of the ideal man? Call 981-3393 and tell us. You might also suggest a good Christmas gift for the Manly Man. But please make it printable in the newspaper.
\ A computer device, developed by Symbol Technologies Inc. in Bohemia, could eliminate grocery checkout lines. It would let shoppers use a hand-held computer about the size of a telephone receiver to scan the prices of products as they are taken off the shelves.
Customers would then bag their own groceries, get the bill totaled by the device and pay as they leave the store.
Analysts say most supermarkets will be uneasy about the customer-scan unless it makes it impossible for shoppers to just put the goods in their carts and "forget" to scan them. And shoppers might be uneasy about doing the work of grocery clerks unless they're assured of getting lower prices.
So don't expect it to show up at your store right away. The computer is being tested in a Netherlands supermarket and is not yet for sale to supermarket chains.
\ Grocery stores and restaurants have popped up in the latest advisory from the National Consumers League and National Parent Teacher Association.
Based on 1990 data from the General Accounting Office, grocery stores and restaurants are the main violators of child labor laws.
Restaurants had 44 percent of the violations reported that year, food stores 29 percent.
The groups suggest that parents use judgment in allowing teens to work.
The groups suggest no after-school work be allowed for children under 14. They recommend 14- and 15-year-olds work no more than 15 hours a week, no more than three hours any school day, and not after 7 p.m.
For a list of jobs teens can't do and for more information on labor laws, call the Virginia Department of Labor, (804) 786-3224.
by CNB