ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, March 23, 1994                   TAG: 9403230120
SECTION: CURRENT                    PAGE: NRV-6   EDITION: NEW RIVER VALLEY 
SOURCE: New River Valley bureau
DATELINE: DUBLIN                                LENGTH: Medium


PINS WERE IN AT LILLEHAMMER OLYMPICS

Sally Sevareid found that buying and trading pins was one of the biggest underground industries at the Winter Olympic Games in Lillehammer, Norway.

People collected gold pins, pins representing various nations and even pins representing soft drinks, she said.

Sevareid and Monty Foster, better known as ``MoFo'' on their morning radio show on K-92 (WXLK-FM 92.3) in Roanoke, told sixth-grade students at Dublin Middle School recently about their trip to Lillehammer. Diet Coke chose 30 stations from across the country to send radio personalities to broadcast from the Olympics in return for advertising spots, and K-92 was the only one in Virginia.

Sevareid and Foster spent three days broadcasting from Lillehammer, with interviews ranging from some of the Olympic sports figures to the mother of TV talk-show host David Letterman.

They did not get close to interviewing Tonya Harding or Nancy Kerrigan of figure-skating fame, Sevareid said. They were not very accessible.

But she did get to attend the closing ceremonies. ``It was beautiful, and it was cold!'' she said.

The transmissions from Lillehammer went up to a satellite that zapped them down to New York, Sevareid said . Then they were transmitted to Los Angeles before they came east to K-92. ``I don't know why,'' she confessed, not being in the engineering end of broadcasting.

Besides the pins, she remembers the long lines at restaurants at Lillehammer, where two Cokes and two hot dogs cost about $12. If you waited long enough you could get in to eat, she said, but ``whether you got a table or not was a whole 'nuther story.''

Sevareid studied broadcast journalism at Virginia Tech and did some radio and television reporting before coming to K-92. She was also a student teacher for Dublin Middle School teacher Carolyn Shelburne, which may explain her participation in the school's Greek and Roman day.

The 200 students capped off studies of ancient Greece and Rome by dressing in styles from that period, eating a banquet prepared in Greek and Roman style, and receiving ``gold,'' ``silver'' and ``bronze'' medallions based on the number of points each student had accumulated by completing a variety of interdisciplinary activities based on their study of the ancient world.

The medallions were presented by Superintendent Bill Asbury, Dublin Middle School Principal Paul Phillips and Pulaski County High School football coach Joel Hicks.



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