Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: FRIDAY, May 12, 1995 TAG: 9505120034
SECTION: BUSINESS PAGE: A-17 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Medium
WASHINGTON - The maker of Eskimo Pie ice cream bars has agreed not to misrepresent the calorie content of a line of frozen dessert products, the government said Thursday in settling false-advertising charges.
The Federal Trade Commission said Eskimo Pie Corp. of Richmond falsely advertised its ``Sugar Freedom'' line of sandwich bars and scoop desserts as ``low or significantly reduced'' in calories, although some contained up to 16 grams of total fat, 10 grams of saturated fat and 260 calories per serving. D}
The FTC also alleged that Eskimo Pie's failure to disclose the fat and calorie content was deceptive in light of advertising suggesting that the American Diabetic Association had endorsed the desserts.
Eskimo Pie Corp. also has agreed to disclose the total fat and saturated fat content of any product it suggests for diabetics. The company admitted no wrongdoing.
- Associated Press
2 New River Valley newspapers sold
PULASKI - Worrell Enterprises Inc. said Wednesday it has completed the previously announced sale of its newspapers in Pulaski and Christiansburg to New River Newspapers.
New River Newspapers bought The Southwest Times in Pulaski, which is published Sunday through Friday, and The News in Christiansburg, which is published three times a week.
Wayne Brockenbrough, owner of New River Newspapers, previously owned the News Messenger in Christiansburg and sold it to Worrell in 1980. He also owns the Carroll News in Hillsville.
- Associated Press
Briefly ...
Columbia/HCA Healthcare Corp., Nashville, Tenn., parent of Lewis-Gale Hospital in Salem, said Thursday it has agreed to form a joint venture partnership with HealthONE, Colorado's largest health care provider, with six hospitals, 1,400 beds and 38 outpatient clinics.
Ford Motor Co. has plans for 16 new or redesigned car and truck models in the next five years, Chairman Alex Trotman told stockholders Thursday. He said Ford was reducing the time required to develop a new vehicle from 36 months to 24 months and most future vehicles would be built in both right-hand-drive and left-hand-drive versions, making them more suitable for foreign markets.
by CNB