
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, October 13, 1995                   TAG: 9510130068
SECTION: BUSINESS                    PAGE: BUSINESS   EDITION: METRO 
SOURCE: 
DATELINE: CHICAGO                                LENGTH: Short

BE CAREFUL IF YOU SAY, `FILL 'ER UP'

After more than a year of testing, McDonald's Corp. and Amoco Corp. have concluded that people like one-stop fill-ups for their gas tanks and stomachs.

The two companies said Thursday they'll develop retail sites combining Amoco gas stations and convenience stores with McDonald's restaurants throughout the central, mid-Atlantic and Southeastern states.

The alliance, similar to one McDonald's announced in August with Chevron Corp. for the Pacific and Southwest, leaves the Northeast the only big region in which the fast-food giant has not chosen an oil-company partner.

Amoco, of Chicago, and McDonald's, of Oak Brook, Ill., plan to open up to 75 dual-service sites in the next year, in addition to the 12 now operating, and add hundreds more in the years to come. Opening outlets in service stations is part of the fast-food industry's race into nontraditional sites such as schools, hospitals and stores such as Wal-Mart. according to Kathleen Latham, the Amoco executive managing the oil company's relations with McDonald's.

Some sites will have the full McDonald's menu and others will have more limited offerings, but all are expected to have inside seating and drive-through service, the companies said.

In addition to Amoco and Chevron, McDonald's has run test programs with Mobil, British Petroleum, Texaco and Shell.

- The New York Times

by CNB