ROANOKE TIMES
Copyright (c) 1995, Roanoke Times
DATE: Saturday, December 30, 1995 TAG: 9601020049
SECTION: NATIONAL/INTERNATIONAL PAGE: A-1 EDITION: METRO
DATELINE: CINCINNATI
SOURCE: SONJA BARISIC ASSOCIATED PRESS
Mr. Whipple thought he had lost the roll of a lifetime.
Dick Wilson, the actor who spent 25 years exhorting shoppers to please not squeeze the Charmin, found himself with nothing to squeeze when his free lifetime supply of bathroom tissue inexplicably ended last month.
``They sent me a case or two every month. All of a sudden it just stopped, and I don't know why,'' Wilson said Friday. ``I thought maybe I should write them a happy Christmas card, because maybe they thought I was dead.''
A spokesman for Procter & Gamble Co., the Cincinnati-based maker of Charmin, said the company was not aware of Wilson's paperless plight.
Spokesman Mark Leaf said P&G is not sure why the shipments stopped, but he promised that they will resume immediately. ``He is Mr. Whipple, and always will be Mr. Whipple, and certainly we want to make sure that nothing but Charmin goes in his bathroom.''
Wilson, whose last Charmin commercial was in 1990, says, ``People say to me on the streets, `Hey, don't squeeze the Charmin.' I tell them, `Hey, you can squeeze whatever you want.'''
LENGTH: Short : 31 linesby CNB