ROANOKE TIMES Copyright (c) 1996, Roanoke Times DATE: Tuesday, January 23, 1996 TAG: 9601230068 SECTION: CURRENT PAGE: NRV-1 EDITION: NEW RIVER VALLEY MEMO: ***CORRECTION*** Published correction ran on Jan. 24 in Current Correction The local office of Outdoor East, a company that leases billboard space in six states, is in Dublin. A Tuesday New River Current picture caption about the "Diversity Enriches" sign in Christiansburg incorrectly reported the office's location.
LENGTH: Short : 34 lines ILLUSTRATION: PHOTO: GENE DALTON. "Diversity Enriches," a message that didn'tby CNBsee the light of day on Roanoke-area billboards because Lamar
Advertising deemed it offensive last fall, sprang up in
Christiansburg last week. The message, paid for by advocates of gay
and lesbian rights, will be up for a month in the 1300 block of
Roanoke Street on a billboard owned by Outdoor East. Though a
similar billboard message provoked anti-gay criticism in 1994 in
Roanoke, as of Monday no one has called to complain, said Frank
Amburn, manager of Outdoor East's Salem office. Peggy Eaton, with
the local chapter of Parents, Friends and Family of Lesbians and
Gays, said her group helped do the legwork to get the billboard up.
"This is what makes the world go round, differences in people,"
Eaton said. The rainbow-colored message finally got out in Roanoke -
on the sides of 10 Valley Metro buses. color.