ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Tuesday, January 30, 1996              TAG: 9601300062
SECTION: BUSINESS                 PAGE: B-6  EDITION: METRO 

A STEAK IN THE MENU

LENGTH: Short :   23 lines
ILLUSTRATION: PHOTO:  AP. The National Broiler Council is rooting for the cows
          in this case: It predicts that total chicken consumption per capita 
          will reach 75.1 pounds in 1995. The forecast appears to be borne out
          by the experience of Atlanta-based Chick-Fil-A, Inc., which 
          sponsored this billboard campaign. Chick-Fil-A, the nation's 
          third-largest quick-service chicken restaurant company, had 1995 
          sales of $501.6 million. That's up 11.18 percent from 1994 for a 
          third consecutive double-digit gain, and Chick-Fil-A, which operates
          more than 660 restaurants in 34 states and Canada, says it beats the
          fast-food industry's 5.8 percent total projected growth for 1995. 
          color.