ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Sunday, August 4, 1996                 TAG: 9608050014
SECTION: CURRENT                  PAGE: NRV-3 EDITION: NEW RIVER VALLEY 

NEW TO THE VALLEY

BULLFROG

Owner: Michael Bame

Phone: 231-4545

E-mail:bame@vt.edu

Homepage: www.bfrog.com

Hours: 9 a.m. to 5 p.m.

Services: Bame, 35, has tried to define a niche in the increasingly crowded Internet-services provider market by offering companies not just a presence on the Web but help in developing an Internet marketing strategy as well. Such an approach could be the wave of the future for the Internet, Bame and his four employees believe, a future in which advertising will have to be closely tied to information, which many web surfers are looking for. Thus, Bullfrog is working closely with several conventional advertising agencies as they explore uncharted Internet territory. In business for three months, Bullfrog has a list of clients with more waiting in the wings. They chose a bullfrog to be the company name and icon because it doesn't involve esoteric cyber language, and the creatures are adaptive and flexible, but not too exotic.

Rates: Vary

LENGTH: Short :   31 lines
ILLUSTRATION: PHOTO:  headshot of Bame