ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Sunday, November 24, 1996              TAG: 9611220025
SECTION: TRAVEL                   PAGE: 6    EDITION: METRO 

YOU COULD EVEN SAY IT GLOWS

Richmond is pulling out all the stops to create an unforgettable holiday experience. "Reindeer Days 1996" billed as the biggest, brightest community holiday festival in Virginia, is a monthlong celebration running from Thanksgiving week through New Year's Eve.

It will feature more than 150 special events and activities, including downtown lights, a parade, live performances, sports and trolley rides.

For information about places to stay, hotel packages or a complete guide to Reindeer Day activities, contact Richmond Renaissance, 600 East Broad St. Suite 960, Richmond, VA. 23219-1800; phone: 804-644-0404.

LENGTH: Short :   26 lines
ILLUSTRATION: PHOTO:  1. The reigning deer of Downtown Richmond's Reindeer 
          Days is DazzleDeer. 2. Virginia's capital glows with a million 
          lights, including the illumination of the James Center in Downtown 
          Richmond (top). 3. "Reindeer Express" trolleys (left) provide a 
          festive way to see the tour of lights. color.