ROANOKE TIMES
Copyright (c) 1997, Roanoke Times
DATE: Sunday, April 13, 1997 TAG: 9704140020
SECTION: CURRENT PAGE: NRV-26 EDITION: NEW RIVER VALLEY
What is different about Willis Wood Works that attracts wealthy clients from far away?
"Nothing," says founder John Gormley. "There are good cabinetmakers all over Virginia. You can get very good work from the manufacturers of standard products, in fact."
So why does a millionaire in Northern Virginia come to Willis for work?
Gormley doesn't know. Looking at the evidence, one might venture a few opinions. Plywood, for example, is considered a good product for cabinets - it is strong and doesn't warp or bend, as solid woods are likely to do.
Hardwoods, on the other hand, such as cherry and red oak, have a look of warmth and elegance. They cost more and they are harder to work with. If they are not carefully prepared, they can indeed bend and warp. Knowing that Gormley and his team give extra effort to work with elegant hardwoods may be a factor in a client's choice.
There is also the team spirit at Willis Wood Works that makes the visitor want to come in and see what is going on.
On those few occasions when Gormley does add a member to his staff, how does he do it?
"I don't do anything in particular," he says. "There are many good woodworkers around. Many young people learn woodworking in school."
Pause. "Of course, I can tell in one hour whether a person has the sense of woodworking or not," Gormley continues. "It's something most people just don't have.
LENGTH: Short : 35 linesby CNB