
                         THE VIRGINIAN-PILOT
                 Copyright (c) 1994, Landmark Communications, Inc.

DATE: MONDAY, June 20, 1994                    TAG: 9406180454 
SECTION: BUSINESS WEEKLY                     PAGE: 25    EDITION: FINAL  
SOURCE: BUSINESS WEEKLY STAFF 
DATELINE: 940620                                 LENGTH: Medium

AIRLINES: BATTLING FOR THE PASSENGERS

{LEAD} The arrival of Continental Airline's low-fare, high-frequency service last fall has shaken up the pecking order at Norfolk International Airport.

USAir is still king of the heap. But Continental, once just a bit player in Norfolk, has moved firmly into second with its CALite service. Meanwhile, some other carriers have seen passenger numbers fall.

{REST} Here's an analysis of passenger traffic at the Norfolk airport by airline for the first five months of 1994. The percentage change is compared with the same period a year earlier, and the market share figure covers the entire January-through-May period in 1994.

American: 70,840 passengers, down 6.3 percent. Market share - 5.4 percent.

American Eagle: 29,638 passengers, down 4.0 percent. Market share - 2.3 percent.

Comair: 1,247 passengers, no service last year. Market share - 0.1 percent.

Continental: 293,058 passengers, up 712.2 percent. Market share - 22.4 percent.

Delta: 195,888 passengers, up 18.4 percent. Market share - 15 percent.

Northwest: 60,989 passengers, up 7 percent. Market share - 4.7 percent.

Northwest Airlink: 1,760 passengers, down 81.3 percent. Market share - 0.13 percent.

TWA: 32,011 passengers, up 5.8 percent. Market share - 2.5 percent.

United: 63,680 passengers, down 20.9 percent. Market share - 4.9 percent.

United Express: 24,818 passengers, down 5.8 percent. Market share - 1.9 percent.

USAir: 466,538 passengers, up 41.3 percent. Market share - 35.7 percent.

USAir Express (Allegheny Commuter): 188 passengers, no service last year. Market share - 0.01 percent.

USAir Express (Chautauqua): 2,857 passengers, no service last year. Market share - 0.2 percent.

USAir Express (Jet Stream): 737 passengers, no service last year. Market share - 0.06 percent.

USAir Express (Piedmont): 45,188 passengers, down 14.3 percent. Market share - 3.5 percent.

{KEYWORDS} ALMANAC

by CNB