THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Saturday, May 6, 1995 TAG: 9505050040
SECTION: FRONT PAGE: A14 EDITION: FINAL
TYPE: Letter
LENGTH: Short : 32 lines
I am truly dismayed by the commercials which are appearing on our television sets today. Two commercials stand out.
The first one is a commercial for WWDE radio station. The man appears to leave his house completely nude. The only thing which covers him is a radio. The end of the commercial shows a woman completely nude as well. She is covered by a briefcase (I believe).
The other commercial is a Ballys ad. This one insinuates that you should get yourself in shape for the summer so you can ``take it off'' and have sex. The commercial shows a man and a woman kissing and the woman taking off her blouse while kissing the man.
I am by no means a prude. I have four children and have no hangups about sex; however, I am worried about the message we are sending to our youth. My son, who is 10 years old, was watching the commercial with me! He asked ``Why do they want to take it off?''
Yes, I have taught him about sex in a way appropriate for his age. But how do we teach morality and try to set standards for our children when we are constantly being bombarded with commercials such as these?
CAROL A. RICKMAN
Virginia Beach, May 4, 1995 by CNB