The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Tuesday, February 20, 1996             TAG: 9602200372
SECTION: BUSINESS                 PAGE: D1   EDITION: FINAL 
SOURCE: BY STEPHANIE STOUGHTON, STAFF WRITER 
                                             LENGTH: Short :   43 lines

FARM FRESH INC., THE NORFOLK-BASED GROCER,

Farm Fresh Inc., the Norfolk-based grocer, said Monday it posted bigger losses for the fourth-quarter and 1995, mostly due to charges related to the sale of Richmond-area stores, supermarket openings and remodeling projects.

The supermarket chain, which operates 52 Farm Fresh and Rack & Sack discount grocery stores, lost $17.5 million in the fourth-quarter ended Dec. 30. That compared with a net loss of $4.3 million in the same period a year ago.

Included in the 1995 loss were charges of $5.5 million from the sale of 10 properties to Scarborough, Maine-based Hannaford Bros. Co. and another $7.2 million related to accounting changes.

In addition, Farm Fresh has been remodeling stores in Hampton Roads as it prepares for a fight over market share with several newcomers, including Hannaford and Matthew, N.C.-based Harris Teeter.

``Whenever you start closing and remodeling stores, it's very disruptive,'' said Michael E. Julian, Farm Fresh chief executive officer. ``The results came in better than we had anticipated.''

Sales declined 11.6 percent to $246.3 million in the fourth quarter from $278.6 million in the year-earlier period. Cash flow declined 3.6 percent to $13.5 million.

Same-store sales - revenues at stores open at least a year - rose 4.2 percent during the fourth quarter.

For the entire year, Farm Fresh lost $25.9 million. That compared with a $19.6 million loss in 1994.

Annual sales were essentially flat. The grocer had $885.1 million in revenues for 1995, compared with $885.9 million a year earlier.

Meantime, cash flow rose 11.9 percent to $46.1 million, and same-store sales rose 3.2 percent for the year.

Farm Fresh operates 41 grocery stores and 11 discount-warehouse stores in Hampton Roads, the Richmond area and northeastern North Carolina. by CNB