The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Tuesday, April 23, 1996                TAG: 9604230339
SECTION: FRONT                    PAGE: A1   EDITION: FINAL 
SERIES: Decision '96
        Part 2: The Issues - Norfolk
SOURCE: BY ALEX MARSHALL, STAFF WRITER 
DATELINE: NORFOLK                            LENGTH: Long  :  509 lines

HOW TO GROW A CITY...WHILE KEEPING CITIZENS INVOLVED

Like an angry chant that never quite fades away, the argument of downtown vs. neighborhood development has fueled passion and acrimony among citizens here for decades.

It's an argument in which both sides can find data to support claims that they have been shortchanged. It's again a central issue in the May 7 council races for Superwards 6 and 7.

What these arguments come down to is different theories and plans over the best way to grow a city, so that its future is secure and its citizens prosperous, healthy and happy.

None of the candidates says the city should ignore neighborhoods. But they vary in the strength with which they support downtown investments and how they believe neighborhood spending should be organized.

The proposed MacArthur Center mall is one touchstone. The city is investing roughly $100 million in the project, mostly in the form of loans to be repaid out of expected tax and lease payments from the mall.

The new center, with a planned 1.2 million square feet of space and a Nordstrom department store, is expected to become the regional shopping center of Hampton Roads, drawing customers from around the area into downtown Norfolk.

In Ward 6, candidates E. Toles Summers and Charles D. Grant flatly oppose city investment in the MacArthur Center. Fred G. Bashara supports it, with qualifications. Councilman Mason C. Andrews endorses it wholeheartedly.

In Ward 7, candidates Horace T. ``Tommy'' White, Algie T. Howell Jr. and Daniel E. Montague oppose city spending on the MacArthur Center. William E. ``Wes'' Swindell and Daun S. Hester, with qualifications, both support it.

It would take considerable effort by a newly elected council to stop the mall project, but it is possible. The city is scheduled to turn the site over to private contractors on June 15. Newly elected council members will take office July 1.

The current council has unanimously backed the project.

Much of the argument over downtown vs. neighborhood investment, however, appears to be a shorthand for more complex concerns.

Compared with many center cities in the North and Southeast, Norfolk is in reasonably good shape. Its bond rating is AA, Standard & Poor's second-highest. Crime declined by more than 30 percent in 1995.

But the city's population is bleeding away, and many residents believe the city is ignoring basic services that will make it a good place to live, as well as work. Its libraries, once the best in the region, are now arguably the worst, according to state statistics. Amenities that might make urban living more attractive, such as bike paths, are virtually absent.

Bashara in Ward 6 says the city should encourage prosperity by making the city an attractive place to live, which in turn will draw businesses.

``We have got to adopt a policy, an attitude and a focus that leads us to do things that draw people to live in Norfolk,'' Bashara said.

Candidates Howell and White in Ward 7 say the city's development department needs to nurture home-grown businesses.

``All the focus has been on downtown projects,'' White said. ``Bob Smithwick (the city's development director) says this is the goose that lays the golden eggs. I haven't seen any eggs.''

Howell, who owns a barbershop, believes: ``The money we are wasting in downtown on MacArthur Center, we should spend giving tax breaks to small businesses. Small businesses employ people who live in Park Place or the projects.''

Swindell, in Ward 7, supports cutting the school budget to make more money available to neighborhoods.

``We need to put money into neighborhoods, maybe through programs that will help children, but not necessarily through the school budget,'' Swindell said.

Hester supports downtown spending but says there have to be limits. She proposes putting money back into basics, such as new streets and curbs, and into projects, such as helping neighborhoods plant flowers in median strips.

``Right now, we are investing in the MacArthur Center,'' Hester said. ``There's already talk about funding a stadium. It's not going to wash with the citizens.''

Looking at downtown vs. neighborhood spending also means looking at some of the common assumptions about them. Conventionally, downtown investments are considered long-term and neighborhood spending as something that pays off immediately. But this is not always the case.

The MacArthur Center, if successful, is expected to start generating $6.5 million annually in new tax revenues in its first year. That would more than compensate for the $5 million the city is spending the first year on debt payments for the mall, scheduled to open in 1998.

On the other hand, the city is preparing to spend $4 million annually to support the $60 million redevelopment of East Ocean View. The project, even under optimistic assumptions, is not expected to pay for itself until 2023, city staff say.

Sometimes, downtown projects tie in with efforts to improve the city as a whole. Low- and moderate-income residents from throughout the city are meant to have a chance at more than 3,000 jobs at the planned MacArthur Center, using a downtown training center supported by state funds.

Backers of downtown spending also point out that the tax contribution of downtown is overwhelmingly positive, and supports neighborhood services.

Councilman Andrews, a longtime backer of downtown projects, likes to tell the story of business leaders who predicted around 1980 that no new office buildings would be constructed downtown.

Tax revenues generated by downtown grew from $5.4 million in 1981 to $15.1 million in 1994, Andrews says. With the MacArthur center, he predicts they will rise to $25 million in 1998.

An analysis by The Virginian-Pilot showed that downtown produced a $7.4 million annual surplus in tax revenues, after subtracting the city's direct expenditures into the area.

But neighborhood proponents say that while downtown is an overall money maker, that does not validate every downtown investment the city makes.

The $50 million Nauticus, for example, opened after the office-building boom of the 1980s peaked. It drew 280,000 visitors last year, less than the 450,000 in its first year, which was less than the 800,000 predicted by city consultants.

The $1 million annual subsidy the center now requires is money that could be going to roads, schools and street repairs. The Nauticus subsidy is effectively even larger, because all tax revenues from the attraction are now going toward its debt.

Waterside, built to help revive the waterfront, required roughly a $500,000 subsidy this fiscal year.

The city classifies $6.5 million of its capital budget this year as going toward neighborhood projects. But most of this money is earmarked for redevelopment efforts, which means buying property, tearing down homes and then constructing parks or new homes. Among the areas being redeveloped this year are: East Ocean View; Brambleton; Lamberts Point; Berkley; and Park Place.

Ironically, the redevelopment efforts can hasten the population decline of the city, something many residents see as an unwelcome trend.

Most candidates said they support tapping into regional resources to improve local problems and to better coordinate regional tasks, such as improved transportation through a light rail line.

Most experts endorse this approach as well.

David Rusk, in his book, ``Cities Without Suburbs,'' points out that regions with more regional governments and less inequity between suburbs and center city perform better as a whole.

But other than broad statements of support for regionalism, few concrete regional initiatives are being offered by candidates either in Norfolk or in any of its sister cities in the May 7 election. MEMO: Related article on page A8.

How to grow a city? Among cities around the country, and urban

experts, several competing and complementary theories emerge. Here are a

few.

Theory one: Give big tax breaks, loans or direct grants to attract

factories, offices and major retail centers. Spend tax dollars to build

stadiums, convention centers and other attributes of a big city.

Eventually, these organizations will pay taxes and employ people who in

turn pay taxes. And these tax revenues can be used to invest in more

services for people.

Theory two: A city's first priority should be making neighborhoods

livable and attractive. That means good sidewalks, lots of street

maintenance, plenty of police, strong code enforcement, and investment

in parks, recreation centers and community services. These things should

come before direct investments in downtown or businesses. If

neighborhoods are attractive, then people - who will pay taxes - will

want to live in the city.

Theory Three: A city's most important resource is its citizens.

Recognizing that, a city should invest first in schools, libraries and

social programs that nurture people's most fundamental strengths. These

people will become business owners, job holders and taxpayers.

Theory Four - A city's greatest strength is the social cohesion among

its citizens. Under this theory, a city's social capital is more

important than its economic capital. A city with a more diverse web of

interconnected relationships among its citizens is a stronger city. That

being the case, a city should support institutions, programs and

building patterns that build up residents' ability to cooperate and

trust one another. Eventually, the economic capital will come.

CANDIDATES' RESPONSES

NORFOLK CITY COUNCIL: THE CANDIDATES 1. How should we set the city's

agenda?

2. How do we grow a city?

SUPERWARD 6

MASON COOKE ANDREWS

Age: 76

Address: 1000 block of North Shore Road.

Occupation: physician.

I think it is a very important goal which has been addressed and

needs to be better addressed. The first step is full information. I know

it's been available, through the press, and city publications. But it

needs to be more consistently assimilated through civic leagues.

Evidence of the desire to do it better can be found in the quarterly

civic workshops. When you come around to certain times like elections,

people who could have found out now focus on it and say, why didn't you

tell me?

The second thing is to refine and develop your staff and yourselves

to find the responsible, most productive ways of listening and getting

information back. You can get diverted by the loudest voices. Others

whose voices are just as important you need to cultivate.

I think we're getting a little bit of a bum rap, but it is what

people think that counts. You have to keep on until you get the very

best feeling of involvement.

It requires a deliberate, aggressive pursuit of all sorts of economic

improvement. That includes investing in neighborhoods, new, and

established ones. Look at Middle Town Arch, Pinewell by the Bay,

Lafayette Shores. Those are adding to the tax rolls all the time.

Bright, quality people are moving in there. Look at the Commerce Park.

It caused some fuss when it was built. But it's full of taxpaying

people. Downtown seems to be something everybody talks about. It's been

a dramatic success. The convention and visitors industry is our second

biggest, I think, after the military. We need another hotel.

We need a third crossing to connect the ports, and make a fourth port

over on Craney Island. The ports' payroll is very big, and they pay

well. Then there's the matter of exploiting technology. For instance,

the oceanographic center they're talking about. It could be an incubator

for technology and jobs.

With the regional shopping center in place, there would be more

people interested in putting retail and homes nearby. And in the

training for those jobs, you're training people for self-sustaining

employment.

FRED G. BASHARA

Age: 58.

Address: 6000 block of Eastwood Terrace.

Occupation: financial adviser/insurance sales.

I want the mayor to be elected at large. I want the school board to

be elected at large. Anything that increases public debt should be a

referendum.

At least once a month, our council meetings need to be held at night

in a school in a different neighborhood. Each ward councilman needs to

involve his civic league leaders. And I don't mean just lip service

either.

I've called all the civic league leaders up and asked them what their

issues were. I could do that once a month, every month.

We have got to adopt a policy, an attitude and a focus that leads us

to do things that draw people to live in Norfolk. Until we get people to

move to Norfolk and buy homes, we can't fix the schools or do any of the

other things we want. The only way we can grow Norfolk is to draw

home-owning citizens to Norfolk. The city needs to recruit the people

who live out of town. We cannot continue as we are. The mind-set has not

been to draw people to town. Little Creek Road needs sidewalks, they

can't get them.

CHARLES D. GRANT

Age: 75.

Address: 300 block of Westmont Avenue.

Occupation: retired Norfolk police chief.

It appears that one group is making the decisions for the citizens.

What we need to do is get the citizens involved. We could do that by

referendum. Or we could do that by setting up a committee or commission

of citizens to make their needs known to council members. In reference

to MacArthur Center, I feel that we ought to know all the things that

are possible to put down there rather than just one or two things, like

a shopping mall. The council people represent the citizens, that's who

put them on the council, so they should certainly be considered.

We should strive to bring in industry that has good paying jobs. Then

that industry would be paying more taxes, and the people working there

would be paying taxes. I mean industry, like the Ford plant. A lot of

the jobs coming in now are minimum wage. We have room for K-Mart on

Military Highway. We can find room for industry.

E. TOLES SUMMERS

Age: 35.

Address: 500 block of Butterworth Street.

Occupation: surety agent/property and casualty insurance broker.

My suggestion is, if I were elected, or I would hope anyone who is

elected, would be to get input from various sources, go to the various

parts of the city to hear from people, and have an advisory panel you

would meet with every so often. Increase communication, ask them what's

coming up on their agenda, so everybody knows what's going on. It's very

difficult for one person to figure out what the wants and needs of the

whole city are. I'm thinking in terms of a kind of network. You get a

more well-rounded philosophy of things.

The way it is now, by the time citizens find out about it, things

have been rolling for a long time.

The city says, `We don't want to turn around and go in this other

direction. We've been going in this direction.' I can understand that.

It should be done in a proactive sense, seeking citizen input before the

decision.

The city can't grow geographically. It's hemmed in. So we have to

grow in other ways. If we allocate our resources toward the basic

services - schools, public safety, roads - then it will attract more

people to live here. We need to raise ourselves up to a level where we

can compete with other area cities in terms of roads, schools and

environment. We've got to put a tourniquet on the number of homes and

families we're losing. We are developing a lot of what I would call

``pink collar'' jobs, such as USAA, TWA, etc. Those aren't low paying,

they're not minimum wage. But they're a little bit lower on the scale

than we might aim for. We need to concentrate our efforts on industry or

corporations that are more high tech manufacturing.

SUPERWARD 7

HORACE THOMAS ``TOMMY'' WHITE

Age: 45.

Address: 5900 block of McGinnis Circle.

Occupation: executive aide to the Virginia Beach sheriff/commanding

officer of professional standards.

You've got to have leadership in sync with the citizens. Until you

have that, nothing will happen. The leadership has to talk with the

citizens, find out what they want. Until we do that, we will not

prosper, we will continue to decline. In the short term, the city

council has to micromanage the city govermnent, until citizens trust the

city government again. The citizens do not trust the city goverment now.

The council should be the eyes and ears of the citizens. Right now,

we have a council that is the eyes and ears of the city administration.

It needs to be reversed. People elect city council people to know what's

going on. You can talk to city council people who say they don't know

what's going on. That sends me a message that the city government is not

under control of our city council, as it should be.

The economic development office needs to refocus on small business.

All the focus has been on downtown projects. Bob Smithwick (the city's

development director) says these are the goose that lays the golden

eggs. I haven't seen any eggs. The city has to get back to making

Norfolk a quality place to live. Once they do that, businesses will want

to come to Norfolk because there will be lots of people there to buy

their products.

Where would we get the money for neighborhoods? They can charge the

airport, the port and the hospital a fee for the services the city is

providing. That would provide $1.6 million, according to city

calculations.

There are more ``For Sale'' signs than ever before. Some homes are

assessed at above their market value, and that's making them difficult

to sell. It's no accident that three months before the Nauticus bailout,

they had the assessors out there reassessing people's homes. We need to

get people moving back into the city. Right now, Norfolk residents are

the highest taxed in the region, including Richmond.

WILLIAM E. SWINDELL JR.

Age: 47.

Address: 6200 block of Alexander Street.

Occupation: Employed by STOP; former Navy officer.

I think we're seeing a change now. Mayor Paul Fraim is opening up the

doors of communication with citizens. I think we should spend as much

time trying to involve citizens as we do trying to attract businesses.

I'm an advocate of referendums. If the public votes on a big project,

then we're all working on the same page. Then if a project fails or

succeeds, then we're all in it together. And everything isn't going to

succeed. Sometimes we have to accept failure.

The uproar over the MacArthur Mall is because people don't feel

included. If people felt included, either through referendum or through

just getting full information, then all of us would be working together.

Our approach has been so bad. We come up with something, then we try to

sell it to the citizens afterward. That leaves the citizens and

sometimes councilmen saying, how did this happen?

In order to have a healthy city, we have to have healthy communities.

The basic element of a city is its neighborhoods. I think $6.5 million

is appropriated to neighborhoods. That's not enough for Norfolk. We have

old infrastructure and a lot of needs. We have to involve people in

their communities right where they live. Once people feel a part of

their neighborhoods, then it's easier for them to be involved with the

city.

Where would we get this money? The School Board has asked for a $210

million budget. I think they are asking for too much. Instead of just

putting it into the school system, we need to put money into those

neighborhoods, maybe through programs that will help children, but not

necessarily through the school budget.

I'm not against business investment. The Waterside Marriott has been

an asset to our city, and a money maker. We need some more things like

that. Government has to take chances.

DAUN SESSOMS HESTER

Age: 40.

Address: 3700 block of Wedgefield Avenue.

Occupation: assistant principal, Rosemont Middle School.

You've got to have leaders who have a vision, and who are able to

share that with other people and incorporate ideas from others. It goes

back to people, to communication.

Consider tourism. The citizens of Norfolk, many of them, don't see

this city as a tourist city. I do see this as a place for tourism, and I

think most of the members of council do. But I think the majority of

citizens do not. The citizens' priorities are crime, and education, and

taking care of their neighborhoods. But it's the job of the leadership

to think about how to bring money in.

Until we come to some kind of balance, we are going to be fighting

ourselves. The vision has to be shared. To solve it, you go and talk to

people. We need to hear what they are saying, and then show them how it

can effective or detrimental. I don't see why the council meetings

aren't televised. We're discussing public business.

Our neighborhoods are lacking. We have to make our neighborhoods look

good and inviting for other people. These are our home owners. We've got

to help them, as much as we can, help them with services and help them

help each other. There are a lot of streets and curbs that need to be

repaved, additional lighting that is needed, some beautification with

flowers.

I go back to Huntersville. They redid the sidewalk on one block, and

I can visualize that whole community redone. It shouldn't take us years

to tear down a house that is no longer livable. We have to spend on both

business and neighborhoods, but our neighborhoods and our schools should

have priority.

Right now, we are investing in the MacArthur Center. There's already

talk about funding a stadium. It's not going to wash with the citizens.

That's why Nauticus is not successful. It's not a bad place, but the

people didn't want it. Perhaps the changes now to make it more customer

friendly might turn it around. If the citizens don't want it, then it's

not going to fly. You need to have everyone included. All good ideas are

not from just people downtown.

ALGIE T. HOWELL Jr.

Age: 58.

Address: 800 block of Benwood Road.

Occupation: Barbershop owner.

In terms of my conversations with council members on board, I don't

think they are in touch with the citizens in the community. They don't

really know what the people in the community want. I talk to customers

when they are getting their hair cut.

If we want to build the community, we have to find out what the

citizens want. A few people got together and decided to build the

MacArthur Center. The town meetings are apparently not working. Most

people on council have fulltime jobs, and they don't have time to get

around in the community. It would almost be worth it to have full-time

council positions, and full-time salaries. Then they could devote all

their time to it, they could set up an office and a staff. That might

sound expensive, but we're talking about something that would benefit

the entire city. I don't think city council people should serve more

than two terms. After that let someone else come in. Otherwise, you get

tied up with special interests, and you stagnate.

We have a number of people in the inner city, in Park Place and other

areas, and the question is how to revitalize those areas. Most of the

people living in Park Place don't have jobs, and if you don't have jobs,

then you can't do much. If you put a person in a housing project who is

unemployed and lives in dilapidated housing, you cannot expect that

person to have high social morals.

The money we are wasting in downtown on MacArthur Center, we should

spend it on small businesses. We could give tax breaks to small

businesses. They could employ people who live in Park Place or the

projects. Once people have jobs, they will function better and they will

pay taxes.

In my barbershop, it works real well. I can take in an apprentice,

and many of them now have their own shops all over town.

H. MARKS RICHARD

Age: 61.

Address: 3700 block of Brennan Avenue.

Occupation: mathematics professor.

The best way is to come out with certain goals and priorities. I

would like the city to provide essential services, and make it a better

place for the people who live there. The city council is ultimately

responsible. It's also important to listen to the wishes of the citizens

and see what they want.

We spent a lot of money on consultants who told us to build Nauticus,

and that it will draw 800,000 people, and it's not doing that. That

money could have been better spent. We have a lot of city personnel who

have expertise, and we should make use of that. We should have people on

council who can independently make those decisions without having to

wait for a consultant to tell them what they should do.

We need to recirculate some of the money in the community. The city

spends a lot of money, but a lot of it is not going into the city. If

you could do that, it would create a lot more jobs. We got more jobs in

the city than we do people, but if we could find a way to give some of

the jobs in the city to people who live in Norfolk, that would help. And

if we could entice some of the people who left to come back to the city,

that would help as well.

We spend money to provide police and fire inspection for businesses,

but a lot of the payrolls don't help the city. A lot of the money the

city is spending is benefiting the region, but not benefiting the city

itself. We spend a lot of money on studies and things; we spent a

million dollars on a study, but we have people on staff who could

conduct a study. If you analyze that $435 million budget, I think 5 to

10 percent is being spent on things that are not essentials.

DANIEL EDWIN MONTAGUE

Age: 56.

Address: 4600 block of Krick Street.

Occupation: construction boilermaker.

I've always been for referendums. If the people want it, they will

vote for it, and they will pay for it. When i lived in Oregon, every

governor would try to pass a sales tax, and the people would shoot it

down like a flaming plane in World War II. People would let you raise

the sin taxes instead. We need elected school boards, but the boards

will be like the ones in Virginia Beach unless you have taxing

authority. The city passes the budget for the school, the school board

should do that. Not giving a school board taxing authority is like

taking the claws off a cat. The cat can't climb a tree to defend itself.

The main thing, this area has got to come to gether. We have to stop

building things like the Hampton Coliseum, Scope and the Pavillion.

That's a waste of resources. Instead, we should have one good size one,

so you can get a NBA team. If we don't do the things I said, then this

whole area will regress even worse than it is right now.

You've got to develop the whole region. First thing you do, you put

in a monorail, up off the ground, that would go as far as Williamsburg

and Suffolk. Everybody would ride it. If we do not have the monorail,

you won't be able to bring in industry. Then, we've got to develop the

port. We have to make that the largest tonnage port in the United

States. We have the best natural harbor in the world, and we have never

pushed it the way we should. Then we have to push the schools. They have

to stop graduating people with a 1.1 grade average.

We have to take the whole megalopolis area and start using our minds

to make it work. When I came back here 11 years ago, it was just like

entering a time warp. This area hadn't changed that much. It was still

doing the same stuff the same dumb way. Everything here operates on the

good old boy club, which I've never been a member of.

ILLUSTRATION: THE VIRGINIAN-PILOT file photo

In the ongoing development debate, neighborhoods and downtown each

have supporters. Not every investment is a guaranteed money-maker;

the $50 million Nauticus costs Norfolk $1 million a year.

Photos

All candidates for Norfolk City Council

KEYWORDS: CANDIDATE NORFOLK CITY COUNCIL RACE

PUBLIC JOURNALISM by CNB