THE VIRGINIAN-PILOT
Copyright (c) 1996, Landmark Communications, Inc.
DATE: Monday, May 27, 1996 TAG: 9605250412
SECTION: BUSINESS WEEKLY PAGE: 05 EDITION: FINAL
SOURCE: BY JUANITA RAISOR, STAFF WRITER
LENGTH: 39 lines
Barker Campbell & Farley, an advertising and public relations firm in Virginia Beach, received an ANDY statue in the 32nd Annual International ANDY Awards held in New York for creative excellence.
The award, honoring the best advertising in 1995, was recognized for the category of printed materials for a local poster for the Chrysler Museum of Art in Norfolk entitled Water Lillies.
The award originally stems from a private collector who offered to lend the museum a rarely exhibited painting from Monet's famous Water Lillies series.
Barker Campbell's creative director Bruce Mansfield, art director Freda Shaver, copywriter Sue Fay, and broadcast producer Leslie Legum, created an advertising program for the museum with the painting in mind.
``There were 30 winners world wide out of thousands of entries that received the ANDY statue,'' Mansfield said. ``It was a surprise that the campaign has done as well as it did on such a low budget'', he added.
The campaign depicted four frogs crouched at the base of an easel on which is seen the corner of a canvas viewed from the back. In the television spot, one of the frogs makes repeated attempts to jump onto a water lily in the painting. A tag line invites the viewer to ``see the real thing.'' A newspaper advertisement and four-color poster and banner were also used.
The museum said individuals were standing in line to see the painting. And, museum attendance during the month-long exhibit nearly doubled when compared to the year before.
Locally, the campaign received three Addy awards and two Addy citations of excellence.
Also, this week, CI Travel/Cruise International will move its company headquarters from Front Street to its new location in the World Trade Center, Suite 800, Norfolk.
The agency's corporate travel division, CI travel school, and training and administrative departments will be located in the Signet Bank building at 870 North Military Highway in Norfolk. by CNB