The Virginian-Pilot 
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Tuesday, June 11, 1996                TAG: 9606110052
SECTION: DAILY BREAK             PAGE: E1   EDITION: FINAL 
SOURCE: BY ROSE DEWOLF, KNIGHT-RIDDER NEWSPAPERS 
                                            LENGTH:   19 lines

AN ADULTS-ONLY MEAL MCDONALD'S ADS FOR NEW ARCH DELUXE AIM AT OLDER CUSTOMERS.

The complete text of this wire story is not available in the database. For copy of complete text, see microfilm. ILLUSTRATION: Color photo by Martin Smith-Rodden\The Virginian-Pilot

[McDonald's billboard]

KEYWORDS: ADVERTISING MCDONALD'S by CNB