THE VIRGINIAN-PILOT
Copyright (c) 1997, Landmark Communications, Inc.
DATE: Friday, January 17, 1997 TAG: 9701180012
SECTION: FRONT PAGE: A12 EDITION: FINAL
TYPE: Editorial
LENGTH: 32 lines
At last, a good reason to go to New York.
Krispy Kreme donuts - the pride of the South since 1937 - has opened an outlet in Manhattan, and by all accounts New Yorkers are surreptitiously tossing out their bagels, hot chestnuts and soft pretzels in favor of the sticky sweet confections.
The donut-making company based in Winston-Salem, N.C., has stuck with its tried-and-true recipe for mouth-watering donuts for 60 years. Finally, Northerners are finding out what they've been missing all this time and learning there's a lot more to Southern cuisine than barbecue, grits and black-eyed peas.
The old-fashioned, no frills, red, green and white Krispy Kreme sign now stands as a beacon of good taste in the heart of The Big Apple at 265 West 23rd Street. Inside, the Krispy Kreme crew serves Southern transplants a taste of home and gives Yankees something sweet to chew on.
According to a report by staff writer Akweli Parker, Krispy Kreme has been a low-key corporate success story, slowly growing until now when it can boast 120 stores in 17 states. The donut giant churns out more than 3 million donuts a day, which last year translated into more than $200 million.
While we support the right of Krispy Kreme to open a new shop in the North, the move raises a serious question: Why, in a metropolitan area the size of South Hampton Roads, do we have only one Krispy Kreme location?