The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1997, Landmark Communications, Inc.

DATE: Monday, January 27, 1997              TAG: 9701270052
SECTION: LOCAL                   PAGE: B1   EDITION: FINAL 
SOURCE: BY MARIE JOYCE, STAFF WRITER 
                                            LENGTH:  134 lines

COLLABORATION A TREND AMONG MEDICAL SCHOOLS LIKE OTHERS, EVMS AND MCV HAVE SEEN THEIR GROWTH DROP, AND MUST ACT.

America's medical schools thrived on government funding and health insurance money in the 1960s and 1970s.

Like some other communities, Hampton Roads opened a medical school - Eastern Virginia Medical School, in 1973 - after raising more than $17 million, largely through local contributions and a little state funding.

Established schools, like the Medical College of Virginia in Richmond, expanded into high-tech medical centers.

But growth at medical schools has been flat since the 1980s, as insurance and government benefit programs cut payments, and competition heated up for federal research funds. That's why a relatively small, new school like EVMS and a venerable school like MCV are now talking about joining forces.

The proposed collaboration, announced last week, is part of a trend nationwide, said Robert F. Jones, an associate vice president of the Association of American Medical Colleges.

``There's a kind of musical chairs going on,'' said Jones, who has studied the issue for the AAMC. ``If you think of our business as an industry, we're in a period of consolidation, not unlike other industries did in the '80s.''

Schools must do this to survive, he said, and communities have an interest in the success of these ventures. The country's 125 academic medical centers provide a lot of charity care and sponsor a lot of medical research, Jones said. ``These are public goods that nobody really understands,'' he said.

According to a report commissioned by EVMS and released last year, the school contributes about half a billion dollars a year to the Hampton Roads economy.

Medical schools are tightening their belts mainly because of managed care insurance programs, which have caused price competition and cut profits of the schools' hospitals and doctors' practices, said Jones and officials from MCV and EVMS.

Schools are forced ``to look at ways they never have worked at before, in terms of collaboration,'' said Eugene P. Trani, president of Virginia Commonwealth University, which includes MCV.

In the past year, other partnerships have formed across the country. In Pennsylvania, the Medical College of Pennsylvania and Hahnemann University have joined to form one school, called the Allegheny University of Health Sciences. In New York, the academic medical centers of Mount Sinai and New York University have announced a plan to merge. In California, Stanford University and the University of California at San Francisco are planning to combine their hospitals.

Nothing so drastic has happened in Virginia. Trani and EVMS leaders say they'll be looking at sharing the cost of some research projects and faculty, and possibly working together on patient care. Discussions have just started, and officials at both schools declined to talk about specific goals.

Trani and the president of EVMS, Edward E. Brickell, say an alliance would save money and let them draw on each other's strengths. For example, they said, Norfolk's Jones Institute for Reproductive Medicine could combine its expertise in treatments for infertility with Richmond's work in genetics. They declined to give other specific examples, saying it was too early in the discussions.

The tremendous growth of medical schools in the United States started after World War II, Jones said. Before that, ``they were more threadbare and genteel.'' They had small faculties, relying on lots of volunteer teachers from the local medical community.

After the war, the federal government decided to put more money toward scientific research at universities.

Medical schools got another boost in the 1960s with the creation of Medicare, the federal health insurance program for the elderly, and Medicaid, the federal and state program for the poor.

Faculty salaries increased. The schools admitted more students and added more specialized training programs.

``It never was the case that (the growth) could continue unended. It's kind of like the stock market,'' said Jones.

In parts of the country with a very high percentage of patients in managed care plans, schools have seen an average 50 percent drop in profits on their doctors' practices.

Norfolk's medical school, for example, gets about 40 percent of its total revenue from patient care in its doctors practices. This year, the school cut its overall budget about 2 percent in part to handle an expected drop in insurance payments to the practice, although the drop hasn't been as bad as expected.

Trani said the Richmond medical center also has been suffering, in part because of the amount of charity care it performs.

``We may be big, but we are a very vulnerable institution when it comes to funding,'' he said.

The cutting back has come from government programs, too. This year, all poor people using Medicaid in Hampton Roads were switched to HMOs, a move that saved taxpayers money but cut the overall amount of money available to providers.

At the same time, research money is getting harder to come by. Although the total amount of money from the federal National Institutes of Health continues to grow by about 4 percent each year, said Jones, that's a drop from the 1960s and '70s, when it increased by about 20 percent a year, he said.

The NIH is more likely to demand cost-sharing, in which the schools have to pony up a certain amount of money in order to get the grant.

With all these pressures, schools are smart to work together, Jones said. Virginia's schools already are working together on several programs, including an effort to entice students into family practice.

``So everybody doesn't have to have Program X,'' Jones said. ``Maybe you'll do X and we'll do Y.'' ILLUSTRATION: GRAPHIC

EVMS AND MCV

Leadership

Edward Brickell is president of EVMS

Eugene Trani is president of MCV's parent, VCU.

Students enrolled in a medical degree program during the last

school year

EVMS - 401

MCV - 681

Annual budget

EVMS - $122 million

MCV - $700 million

Faculty

EVMS - 296 full-time; 887 volunteer

MCV - 700 full-time, including people who share appointments with

other VCU schools; more than 700 volunteer

Funding

EVMS is private, although it gets some money from state and local

governments.

MCV is part of a state school, Virginia Commonwealth University.

Hospital

EVMS has no hospital, relying on a number of Hampton Roads

hospitals to train students.

MCV has a hospital with 902 beds.

Grants from the National Institutes of Health (fiscal year 1995)

EVMS - $2.5 million

MCV and VCU - $40.2 million

KEYWORDS: MEDICAL SCHOOL EVMS MCV


by CNB